Big Willy's Bait & Tackle
Live bait, local know-how, and the gear that catches fish. Medford, WI. Open 7 days.
Shop by Season
Ice Fishing
Augers, flashers, shelters, rods and jigs from Clam, Eskimo, ION and more. Everything you need to get on the ice.
Open Water
Rods, reels, line, lures, bobbers and nets from St. Croix, Northland, Lake Effect and more.
Live Bait
Minnows, nightcrawlers, worms and grubs, kept fresh in our bait tanks and cooler. In-store only; stop in 7 days a week.
Why Anglers Stop at Big Willy's
Everything you need for a great day on the water, all under one roof.
01
Live bait tanks and cooler stocked with minnows, crawlers, worms and grubs
02
Local know-how on what's biting and where
03
Rods, reels, line, lures and ice gear from brands like St. Croix, Clam, Eskimo and Northland
04
Grab bait, tackle, beer and snacks in one stop on your way to the lake